Lumen on an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands a plain thing or two about online dating sites. Lumen may be the venture that is latest in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older people as opposed to the typical younger end regarding the age range – over-50’s are Lumenis the desired clientele.
Despite a busy internet site market, Argouges views an enormous mobile market for Lumen; “When you have a look at relationship products specific to over 50s, all of them are dating web sites. 80 million singles over 50 in united states and Europe that is western the demographic is underrepresented by dating sphere.” Argouges should be bullish; he has spent +$4.5 million within the software.
The scene is familiar. Swipeable pages, big images, bios however with one huge difference. All users have to upload a selfie included in the verification procedure, and an algorithm authenticates this resistant to the other profile images offered. a good touch and a tragic indication of the days and problems with internet dating.
Dating apps are wide ranging. Any new software this is certainly wanting to scale needs an unusual sort of strategy and Argouges is wanting brand new things ; “We are testing lots of various marketing techniques, employing a mixture of online and offline, with a concentrate on offline because you want to fulfill our individual base and build up a discussion together with them. Okumaya devam et “Lumen Is ‘Tinder For Seniors’ Plus It Simply Launched”